This groundbreaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business. THE GRID provides the mental scaffolding to help you: - Evaluate and refine product and service ideas - Reduce risk by considering the broader impact of strategic decisions - Identify the root causes of business challenges - Antic...(展开全部)

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics po...(展开全部)

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics po...(展开全部)

Highlighting the role of psychological experimentation, "The Psychology of Judgment and Decision Making" is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before begin...(展开全部)

Highlighting the role of psychological experimentation, "The Psychology of Judgment and Decision Making" is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before begin...(展开全部)

A bold and provocative study that presents language not as an innate component of the brain—as most linguists do—but as an essential tool unique to each culture worldwide. For years, the prevailing opinion among academics has been that language is embedded in our genes, existing as an innate and instinctual part of us. But linguist Daniel Everett argues that, like other tools,...(展开全部)

Since its debut, Policy Paradox has been widely acclaimed as the most accessible policy text available. Unlike most texts, which treat policy analysis and policy making as different enterprises, Policy Paradox demonstrates that "you can’t take politics out of analysis." Through a uniquely rich and comprehensive model, this revised edition continues to show how real-world p...(展开全部)

Since its debut, Policy Paradox has been widely acclaimed as the most accessible policy text available. Unlike most texts, which treat policy analysis and policy making as different enterprises, Policy Paradox demonstrates that "you can’t take politics out of analysis." Through a uniquely rich and comprehensive model, this revised edition continues to show how real-world p...(展开全部)